Website Construction - Tools "Website development encompasses many stages i.e. Planning, Analysis, Website design, Implementation, Promotion and Innovation. Each of these stages requires use of different sets of tools and professionals with varied skill sets. Planning and Analysis don't require as many software tools as the experience of the web master or project director. They need working knowledge with all aspects of server and database. Familiarity with Operating Systems and the Internet server applications are required. Experience with IP networks, programming languages and database development are also essential. The two most common Operating Systems used are Windows NT/2000/2003/2008 and Unix, although many also use Linux. Most commonly used Internet programming languages include Asp.net, php, ASP, and Java among others. In the next stage of Website construction, tools such as HTML Meta tags, JavaScript, CGI, Macromedia Flash, Macromedia DreamWeaver and Adobe Photoshop are used. Website templates, graphic designs, photographs, texts, clippings, audio and video are also included, as per the requirements. Flash helps in animation that gives an identity to a website. JavaScript is the most common language for scripting and SQL with other database engines are used for database management on the website. To create Search Engine Optimized content, tools such as Overture are used. Once the most popularly searched words in your industry are identified and short-listed, the content creators write content using these search words. This ensures that your website lists high in the search engines and directories. Also in this stage of Development you can use Ajax which will decrease download time of your website and website will have modern look. In the Implementation stage, the website is implemented and tested on various browsers. Any functional errors, if found, are corrected. The Promotion and Innovation stages, help in marketing a website. Pay-Per-Click Search Engine Promotion, Loyalty Programs, Email Campaigns and Online Games are some tools used for website promotion. Tools such as site statistics software and reporting from site searches let you know what exactly your visitors are looking for. The content and marketing strategies are then adjusted accordingly. A website also needs to be maintained and continuously evaluated and updated with respect to content, presentation, layout and technical aspects. Use of good web development tools ensures that your pages have good content, Meta tags, a high link popularity score, appropriate keywords and visual appeal. Although website development tools are essential, it also takes a seasoned team of programmers, graphic designers, content creators, consultants and marketing staff to work in tandem to create a technically sound, visually appealing and highly functional website. A well-planned site, apart from being high in functionality, is also easy to re-design or alter, at a later stage.